When localizing social media content, brands can reach a wider potential customer base. Brands can set up Global Pages to localize content by a professional translator for different countries and regions. Facebook’s many layers of targeting options allow them to tailor their content to a particular country or region. Coca-Cola’s social media team responded to each and every comment. They responded to every comment in detail, including ensuring that they reflected the tone of the original post.
Brands can reach a larger potential customer base by localizing their content
By understanding cultural differences and trends, brands can customize their social media content for local audiences. For example, Netflix adapts content for specific regions by examining cultural influences and entertainment trends. Nike uses local marketing strategies to reach more than one hundred and sixty countries. One of their campaigns, “Own the Floor,” appealed to New Yorkers. Brands can use similar strategies to reach a wider audience.
To avoid mistargeting, brands can use data and insights to increase brand awareness among local consumers. Content localization has proved beneficial for both big brands and small businesses. In fact, localization of social media content has helped many brands increase their reach and relevance to their target markets. To avoid a misstep, it is vital to conduct proper market research to determine the cultural differences in target markets. Consumer research can also help brands determine cultural differences and specific events. Proper content marketing can boost brand awareness, build trust, and grow sales.
Setting up Global Pages allows you to localize your content across different countries
For businesses with an international audience, setting up Global Pages on social media is a great way to optimize your marketing strategy and expand your reach. Instead of segmenting your Facebook presence into regional profiles, geo-targeting status updates, and splitting up your overall reach, setting up Global Pages allows you to create a single global page and localize content according to country preferences. This feature allows you to localize your content, improve brand awareness and engagement, and even streamline your advertising efforts.
To get started with globalization, you need to set up a Facebook page. Facebook offers this service to all Pages, but you may want to delay setting up Global Pages until you have gained some global recognition. For instance, if you only sell a product or service in one country, you don’t want to set up a global page right away, as it can be time-consuming to keep updated.
Facebook provides many layers of targeting options
For advertisers, the key to localizing social media is knowing which channels will work best for your business. Different countries use different social media platforms, some of which are widely used, while others are only used in a certain region. For example, while WeChat is widely used in China, it may not be as popular in other parts of the world. If your target audience is primarily from China, localizing your social media marketing campaign will be much easier than for the US or the UK.
You can select your audience based on demographics, interests, and behaviors. Facebook’s audience segmentation tool allows you to choose country-specific targeting. You can also select specific geographic regions or select the Free Trade Area in which your target audience lives. Each of these targeting options has its own limitations. To maximize your advertising results, focus on reaching users in your target area. By localizing your social media campaigns, you’ll increase your chances of achieving your marketing goals.
Coca-Cola’s social media team responded to each comment
One of the most impressive features of Coca-Cola’s social media strategy is the amount of customer engagement it generates. The company tweets over 40 times a day and has over two million followers. Although the company rarely posts marketing messages on its social media accounts, it does respond to comments from fans and followers. In fact, Coca-Cola’s social media team responds to every comment, tweet, and mention within the first few hours. The team utilizes various tools and processes for monitoring online conversations, including a comprehensive web surveillance.
In November 2018, Coca-Cola revamped its social media accounts and incorporated the hashtag #RefreshtheFeed, which reflected the brand’s purpose of connection, optimism, and uplift. The campaign was launched on the occasion of World Kindness Day, which was celebrated by sharing 100 original photographs by street artists. The resulting content spread a positive message. Coca-Cola’s social media team responded to every comment, thereby ensuring that each brand message reflects the company’s mission.